Strengths of Vodafone
Strong Brand Awareness
Nike is the most recognizable brand in the world. Around 97% of sneaker holders in the USA have heard about Nike. Nike also enjoys an impressive brand value of $50 Billion.
Significant Market Share
Nike is leading in its sector with a 38.68% market share.
Weaknesses of Vodafone
Dependence on Retailers
Nike mainly sells via retailers—only 44% of the total made by Nike directly to the customers.
